Think social media is all about Twittering your FaceSpace to all the Diggers and sticking it on YouTube? Wonder why so many people say they tried to use social media for their business but didn't see any real benefit? Want to get that lightbulb moment where the point becomes clear? This is the presentation I gave ...
You heard me! There are enough blog posts and articles on how to build business with SEO and Google AdWords and leveraging social media. But that’s no fun. All that money means more hassle from the accountant, pressure from the family to “invest” and difficult choices about which prestige car to buy. Everything was much ...
Which came first - the customer or the salesman? Sure the answer may be obvious, but it goes to the heart of why some business models continually change in response to evolving consumer behaviour while others insist that what worked in business yesterday should continue to work today and should still hold true tomorrow. An ...
One of the most overstated and misunderstood concepts in business today must be ROI – return on investment. Ever since the arrival of digital marketing with the promise of highly specific metrics capable of breaking down a campaign into detailed numbers of clicks, conversions, dollar value and revenue versus cost, lazy marketing has been ruled by the instant analytics displayed on a sales spreadsheet. Every proposal becomes prefaced with “What is the potential ROI?” Every campaign is judged by the immediate numbers with little consideration of context, long term effects or related benefits to the business.
I, along with many others, have been shouting the customer engagement mantra for a while now as online business continues to evolve. The upswing in social networking use, greater transparency through word of mouth and the ability for consumers to find virtually any information quickly and easily has meant businesses have had to begin communicating ...
Think social media is all about Twittering your FaceSpace to all the Diggers and sticking it on YouTube? Wonder why so many people say they tried to use social media for their business but didn't see any real benefit? Want to get that lightbulb moment where the point becomes clear? This is the presentation I gave ...
Just one week ago I was navigating the London underground system to find the easiest journey with the least number of stops and changes to get from Liverpool Street Station to Heathrow Airport. We were tired, laden with baggage and under a deadline as planes don’t hang around for you to get there. To achieve ...
A lot of our customers have asked us what vSlice is, how it is different to the other offerings already out there, and why it would benefit their business. This post will attempt to answer all those questions and more! What is vSlice? Getting a vSlice is very much like having your own physical server. You can ...
If you've been browsing the internet for a while you will no doubt have noticed the little icons that show up in the navigation bar next to the web address. These are called favicons or shortcut icons. Having a favicon is a great idea since - It strengthens your brand and image. It acts as a visual ...
An important but quite often overlooked area is keeping your visitors engaged, occupied and happy. It is all well and good to spend money on advertising and effort on networking to drive traffic to your site, but it all amounts to nothing if your visitors don't want to stick around. Here are some handy tips ...
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